Ford – Lane Keep Assist Animation

It happens at times to the best of drivers – unintentionally drifting out of the driving lane. That’s when you’ll appreciate this customizable, driver-activated system. Lane-keeping alert warns that you’re starting to drift through a series of steering wheel vibrations, which mimic a rumble strip and alerts you to direct your vehicle back into the target lane should the system detect an unintended lane departure.

Method House Studios was contracted to create a custom cue and sound design for this sleek animation.

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